FOR IMMEDIATE RELEASE
Nurtures Clients, Community and World with Green Practices
November, 2009 (Portland, OR) – Want to support a local business and feel good about spending money? Go to Nurture (7311 SE Milwaukie Avenue, Portland, OR). At Nurture, locals leave with inspired hair design, contribute to supporting a local sustainable business, which feeds the local economy while reducing carbon footprints, and they help save sea life.
Alan Mandarano, owner of Nurture, is a member of the National Association of Eco-Friendly Salons & Spas, Sustainable Business Network of Portland and Local First, and is acclaimed for his green business practices that not only promote the beauty and health of the Portland community, but the world.
After the birth of his son, Mandarano wanted to double his efforts in looking for more sustainable options for the salon. After seeing the Freestylist Free-Floating Dryer Support System with SpectraLights on “Extreme Makeover Home Edition,” he became interested, and an advertisement in a trade magazine highlighting the sustainability factors of the system prompted him to investigate further.
“To be honest, I wanted it because of the cool factor, and bought it for its green technology and utility,” says Mandarano. This weightless blow-drying system eliminates dryer cord gymnastics and addresses cord hang-ups and dropped dryers. The dryer turns on automatically when pulled down, giving you an extra hand. It dries hair faster, with less electricity and prolongs the life of the dryer, decreasing landfill. Nuture is the only salon in the Portland area with the system!
“The SpectraLights use full spectrum LED technology and give a true color
representation, they are not blue in hue, which could make for some interesting client experiences once they see their hair in sunlight or any traditional halogen light with a warm hue. The SpectraLights last for over 20 years, reduce electrical consumption by 85%, 100% recyclable, do not contain mercury and do not emit radiant heat, which reduces cooling costs,” states Mandarano.
Another genius move Mandarano made was partnering with Matter of Trust – an organization that recycles hair into mats that naturally collect oil spills from the oceans. So, every client that has their hair cut at Nurture is helping to save precious sea life around the world. Not to mention, helping to decrease landfill.
Other Green Practices
Owners (Mandarano and his wife Natalie) use Ammonia Free Hair Color exclusively
Use compact fluorescent lighting in all other fixtures
Compost all organic materials in Private/Neighborhood Garden-maintained by Mandarano's
Support Dress for Success, representative hair salon for local conferences
Carry only professional non-diverted hair care product with a mission of sustainability and responsibility
Small footprint: designed by local architect Firm 151
Live and work in community, walk to work and own a 2010 Prius
Public/City Compost and recycle
Support local artists featuring photography, art and jewelry in salon
Use all eco-friendly cleaning products and laundry detergents
Serve shade grown, organic coffee to clients
Collect used products (hair and makeup) for the Share program (Sunshine Pantry)
Consumers interested in supporting local Portland merchants and reinvesting in their community can make an appointment for inspired hair design at Nurture: 503-224-4150, or Alan's Direct; 971-533-5359